Michael Bay Dot ComMichael Bay Calls the 2013 Crash the Super Bowl Finalists
Doritos CMO Ann Mukherjee told BI how when the company teamed up with Michael Bay for this year’s contest — if a winner ad got the number one spot on USA Today’s Ad Meter, the creator would get $1 million and the chance to work on the next “Transformers” flick — she told us a [...]
Forbes: Michael Bay On Doritos, Super Bowl Ads And Transformers 4
FORBES: Why did you agree to take part in the Doritos contest? MICHAEL BAY: I got a call from my agent asking if I wanted to do this Doritos thing. It sounded like bullshit to me. I’d seen their commercials at the Super Bowl and I thought they were done by pros. When I found [...]
Crash The Super Bowl With Michael Bay Contest
PLANO, Texas, Sept. 20, 2012 /PRNewswire/ — In one of the most highly anticipated Super Bowl announcements of the year, Doritos — one of the marquee brands from PepsiCo’s Frito-Lay division — today revealed the details for this year’s Crash the Super Bowl contest. Following six previous contests, $5 million in prize money awarded and [...]